Consumer Assurance Drops In October
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The Consumer Board released October’s Consumer Confidence Index figure today and it was below what anyone was expecting. It fell to 47.7 for the month that is the Board’s second lowest reading since May.
to put the number into perspective; a figure more elevated than 90 means that the financial system is doing well and anything higher than 100 denotes that there is robust growth in the economy. The lowest that the Consumer Board has ever calculated was the record low of 25.3 in February 2009. It only took a few months to increase back up to 53.4 previous month.
The cause that consumer confidence is so significant is because it is the figure that tells how much consumers are spending on items. Because spending on these items accounts for 70% of the United States financial system (according to the government), it is an imperative economic indicator.
So, what does a crash in the consumer confidence index number signify? It shows that consumers have a bleak outlook of the future.
According to Lynn Franco, the leader of the Conference Board’s Consumer Research Center, “Consumers also remain quite pessimistic about their upcoming revenues, a emotion that will likely limit spending during the holidays.”
This information is not welcomed by the retailers in the nation. Last year, spending near the holidays declined to levels not seen since the 1960’s. With so many merchants across the United States still hurting and stressed and also going out of business, a lot of them are counting on this holiday season to prop them up and possibly put them in the black for the year.
The Consumer Board gets the Consumer Confidence Index by sending surveys to 5,000 homes across the country. For October’s figures, the cutoff day was October 21st.
I honestly feel all the statistics and indexes like this put people into worry-mode. When people are truly worried concerning their jobs and their money they don’t spend. For the past few of months, people have been concerned regarding their earnings even with plenty of job safety. Jobs aren’t being lost at the speed that they were and there are an abundance of places where individuals are working and not having to worry whether or not their job will be present the subsequent day.
The Consumer Confidence Index was something that we didn’t retain before the 60’s and it seems as though the country’s consumer spending was not that shabby through the 50’s (subsequent to WWII anyway).
What do you feel about the Consumer Confidence Index and any of the extra financial indexes that come out telling you how the economy is doing? Are there any of these indicators that you check on to tell you how things are going?
I believe I would follow the jobless numbers a bit more closely than this one.
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